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OUT

from OUT by GLOR1A

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Blending emotive vocals with heavy gritty UK pop and gothic hip-hop, Gloria invites listeners to step into her world, dominant, thought-provoking hedonism and the effects it has on our seemingly normal lives. GLORIA collaborates with AART Productions, to create this modern RNB ballad who previously created tracks for the smash hit album, Basic Volume by Gaika. The transparent lyricism and heavy baseline transport listeners into
GLORIA’s land. The concept of OUT video is a surrealist take on voyeurism, as GLORIA looks into her own life and the vices she battles with. “When I was defining the concept for OUT I realised that sometimes it feels like I’m captive in my own mind. Like a prisoner, locked in Area 51, nothing is right, everything is dark and twisted and the dominance of no self-control always wins. It's the strongest feeling I have. When it goes bad you can see yourself fall, but you do nothing about it, you just look on. I wanted to embody my vices and it came to life as an alien dominatrix fighting to release myself from my own head”.

This track is the first track of 2019, which will be shortly followed by her debut mixtape in spring which includes debut productions by GLORIA and co-productions from Gaika and more. Hailing for northern England the soundtrack to GLORIA’s youth was varied, listening to power ballads, RNB, hip hop and garage from a young age. Her earliest memory was getting Pure Garage 2 for Christmas! Now she merges them 1990’s influences and genre bends then with her “Matter of Fact” lyrics which are a testament to her upbringing.

Having supported GAIKA and other artists such as Flohio and Kojey Radical across Europe previously in the first The Spectacular Empire Tour, she cemented her sound in front of new fans everywhere. This is the first taste of GLORIA’s vocal ability and musical attack coupled with arresting visuals. Watch this space for more to come in 2019.

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from OUT, released February 6, 2019

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